Within the next few years, one out of five new
 employees will be Hispanic.  

According to the latest figures published by the U.S. Census Bureau, the Hispanic population of North Carolina has increased by 128.9% during the time period from 1990 to 1999.  The number of Blacks has increased 15.4% and Whites 14.3% for this same time period.  The American Hispanic population by itself will be larger than most of America's major trading partners.  As the number of Hispanics continues to grow, it becomes imperative that employers and businesses prepare to meet the challenges presented by the language barrier and our different cultural backgrounds.
 
Immigrants accounted for 12% of US workers in 2000, the most in 70 years.  Congress raised the quota on temporary visas for immigrants with technical skills. When individuals immigrate to our country, they must interact with our American institutions.  If their native language is not English, this transition is especially difficult for the immigrants, employers, and others with whom they must interact.

• Who is this Latino immigrant?  

• What vital information should you be aware of if you have Hispanic employees? 

• What information do you need to reach this target market?  

Language can be a competitive edge, helping you meet production schedules and becoming an important part of your marketing strategy, rather than a roadblock to business growth.  Spanish Language Services can help you identify the communication tools you need to be successful.