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Within the next few years, one out of five new
employees will be Hispanic.
According to the latest figures published by the U.S.
Census Bureau, the Hispanic population of
North Carolina has increased by 128.9% during the time period from 1990 to
1999. The number of Blacks has increased
15.4% and Whites 14.3% for this same time period. The American Hispanic
population by itself will be larger than most of America's major trading
partners. As the number of Hispanics continues to grow, it becomes
imperative that employers and businesses prepare to meet the challenges
presented by the language barrier and our different cultural backgrounds.
Immigrants accounted for 12% of US workers in 2000, the most in 70
years. Congress raised the quota on temporary visas for immigrants with
technical skills. When individuals immigrate to our country, they must interact with
our American institutions. If their native language is not English, this
transition is especially difficult for the immigrants, employers, and others
with whom they must interact.
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Who is this Latino immigrant?
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What vital information should you be aware of if you
have Hispanic employees?
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What
information do you need to reach this target market?
Language can be a competitive edge, helping you meet
production schedules and becoming an important part of your marketing strategy, rather
than a roadblock to business growth. Spanish
Language Services can help you identify the communication tools you need to be
successful.
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