Make Spanish a competitive tool for your
business.
Clear communication is
not an option within our country’s diverse workforce. If we expect to
maintain a positive work environment and continue to meet production
schedules, we must be able to understand one another.
The Spanish language is a
tool you can readily access, allowing it to be an important part of your
marketing strategy, rather than a roadblock to continued business growth.
Spanish Language Services can help you
identify the communication tools you need to be successful as the
demographics in the United States continue to change.
According to the latest
figures published by the U.S. Census Bureau, there are now 39 million
Hispanics in the United States, representing 13.5% of our total population.*
This segment of our population continues to grow at a rate four times
greater than that of the general population.
The American Hispanic
population by itself will soon be larger than most of America's major
trading partners. With much of this growth due to immigration, it becomes
imperative that employers and businesses meet challenges
presented by the language barrier and our different cultural backgrounds.
It is important to
understand the demographics within our Hispanic community. Not all Hispanics
are immigrants; many are U.S. citizens from Puerto Rico. Nearly 75% of
immigrants with a Latino background come from Mexico; others hail from other
Central and South American countries. Immigrants account for more than 12%
of U.S. workers. Congress has raised the quota on temporary visas for
immigrants with technical skills. When individuals move to our country,
they must interact with our American institutions. If their native language
is not English, this transition is especially difficult for the immigrant,
employers, and others with whom they must interact.
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Who is this Latino immigrant?
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What vital information should you be aware of, if you have Hispanic
employees?
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What information do you need to reach this target market?
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How can you build trust with this immigrant you now work with or with
whom you would like to do business?
*U.S. Census Bureau, 2000
